Work / Ad Campaigns
Scaling a D2C brand to 4.6x ROAS
Rebuilt the Meta funnel and creative engine for a fast-growing consumer brand, more than doubling return on ad spend in 90 days.
4.6x
ROAS
-38%
Cost per lead
2.4x
Monthly revenue
Client: D2C Consumer BrandDuration: 90 daysScope: Meta Ads, Creative production, Tracking & CAPI, Landing pages
The challenge
The brand was spending steadily on Meta but stuck at a break-even ROAS. Creative was stale, the funnel had no retargeting structure, and tracking was unreliable after iOS changes — so nobody trusted the numbers.
Our approach
Rebuilt tracking with the Conversions API for accurate, server-side attribution.
Restructured the account into clean prospecting, retargeting, and retention layers.
Launched a rapid creative-testing system — statics, reels, and UGC — to find winners weekly.
Aligned ad creative with refreshed landing pages to lift conversion rate.
The results
Within 90 days, ROAS climbed from break-even to 4.6x, cost per lead dropped 38%, and monthly revenue from paid more than doubled — all on a profitably scaled budget.
“Finally one team that owns everything. Our leads doubled in two months and I stopped chasing five different vendors.”
Rahul K. · Founder, D2C Consumer Brand