Work / Digital Marketing
Ranking a local leader to page one
An SEO and content programme that 3.2x'd organic traffic and won the #1 spot for the keywords that drive revenue.
3.2x
Organic traffic
#1
Target keyword
+44%
Inbound leads
Client: Regional Service BrandDuration: 6 monthsScope: SEO, Content production, Local SEO, Analytics & reporting
The challenge
A respected regional brand was almost invisible in search. Competitors with weaker offerings were capturing customers simply because they ranked higher on Google.
Our approach
Ran a technical SEO audit and fixed the foundations holding the site back.
Built a keyword and content map targeting high-intent, money terms.
Published a consistent cadence of optimised content and service pages.
Strengthened local SEO and the Google Business Profile to win nearby searches.
The results
Over six months organic traffic grew 3.2x, the brand took the #1 ranking for its primary money keyword, and inbound leads from search rose 44%.
“Transparent reporting and real results. For the first time I know exactly where my marketing rupees go.”
Arjun V. · Owner, Regional Service Brand